Our 5 Step Process to A Great Design

  • Let’s start by having a brief and friendly phone consultation.

    To assist our process, we’ll need some basic info. Answering a few questions ahead of time will be helpful:

    • What are my Design Needs?
    • What industry/field am I operating in and what are my goals?
    • Do I need a new brand identity, or am looking to update and redesign? 
    • How long have I had an identity and what is it’s relative success, to maintain consistency and audience retention in our new design?


  • We will begin doing some research, discovery, and ideation. Our understanding of the scope of the work will improve to give you a range and estimate of cost and time needed for both, the development stage and technical stage of designing your brand. 

  • Our conceptual development will lead us to various ideas in which we test  for weight and effectiveness, then proceed to develop several of the top concepts. We pride ourselves on having inherent weight in our designs and doing diligence to support effective designs. Our work is uncommon in this regard.

    We keep a detailed Idea Book of development so you can follow and observe time spent on your brand identity.  

    We format to present (approx.) the top three composites along with some background to understand the purpose and logic among their elements. Your feedback and consideration is taken into account and you will choose the direction that works best for you.  

  • Technical design time will be reassessed based on a growing understanding from the composites we create, and then we’ll begin on your informed and soundly chosen direction.

    The design will proceed similarly to writing an essay; we will produce the design, and together we will discuss needed adjustments for a total of three rounds of editing. This is an industry standard-number of edits which allows for a reasonable number of adjustments so the design will form properly.   

  • We put the finishing touches on the design and aim to impress you.

    The design is finalized and formatted for practical uses across use platforms and your files are transferred and backed up with a CD/Flash drive for later use when you may need. 

    Our contract is completed at this stage and you are really going to love having a new design!